Uber Cuts Fares in 10 Cities During July 2015
Uber decreased fares in 10 cities during the month of July. I was a bit late in reporting on this, but still had been keeping track every week.. This is in addition to the massive price cut when 48 cities that got their price cut in January.
Here is a rare city that got a price increase:
- Lincoln
Here is the list of cities that had a price decrease on July 8th:
- Asheville
- Little Rock
- Piedmont
- Pittsburgh
Here is the list of cities that had a price decrease on July 10th:
- Cedar Rapid
- Des Moines
- Kalamazoo
- Lansing
Here is the list of cities that had a price decrease on July 13th:
- Atlanta (reportedly temporary only for the month of July)
Here is the list of cities that had a price decrease on July 17th:
- Richmond
These were price adjustments to increase demand and to be more in line with the rest of the other cities. Some cuts were pretty big at about 30%.
Take a look below for more details on it.
Price Increase in Lincoln
Lincoln had a surprising 13% increase from June, but still 16% down from January:
| 13% | -16% | ||||
| 1/6/2015 | 6/24/2015 | 7/8/2015 | July Increase | ||
| Base Fare | $ – | $ – | $ – | 0% | 0% |
| Minute | $ 0.30 | $ 0.16 | $ 0.18 | 13% | -40% |
| Mile | $ 1.35 | $ 1.00 | $ 1.25 | 25% | -7% |
| Safety | $ 1.00 | $ 1.00 | $ 1.00 | 0% | 0% |
| Min Fare | $ 4.00 | $ 3.00 | $ 4.00 | 33% | 0% |
| Cancel | $ 5.00 | $ 5.00 | $ 5.00 | 0% | 0% |
Price Decrease on July 8th:
Asheville
A decrease of 15%
| -15% | |||
| 6/24/2015 | 7/8/2015 | July Decrease | |
| Base Fare | $ 2.20 | $ 2.00 | -9% |
| Minute | $ 0.20 | $ 0.18 | -10% |
| Mile | $ 1.85 | $ 1.35 | -27% |
| Safety | $ 1.00 | $ 1.00 | 0% |
| Min Fare | $ 5.00 | $ 5.00 | 0% |
| Cancel | $ 5.00 | $ 5.00 | 0% |
Little Rock
A decrease of 16%
| -16% | |||
| 6/24/2015 | 7/8/2015 | July Decrease | |
| Base Fare | $ 2.50 | 2 | -20% |
| Minute | $ 0.20 | 0.18 | -10% |
| Mile | $ 1.65 | 1.35 | -18% |
| Safety | $ 1.00 | 1 | 0% |
| Min Fare | $ 5.00 | 5 | 0% |
| Cancel | $ 5.00 | 5 | 0% |
Piedmont
A decrease of 20%
| -20% | |||
| 6/24/2015 | 7/8/2015 | July Decrease | |
| Base Fare | $ 1.95 | 1.5 | -23% |
| Minute | $ 0.20 | 0.18 | -10% |
| Mile | $ 1.50 | 1.1 | -27% |
| Safety | $ 1.00 | 1 | 0% |
| Min Fare | $ 4.00 | 4 | 0% |
| Cancel | $ 4.00 | 4 | 0% |
Pittsburgh
A decrease of 21%
| -21% | |||
| 6/24/2015 | 7/8/2015 | July Decrease | |
| Base Fare | $ 2.00 | 1.5 | -25% |
| Minute | $ 0.30 | 0.2 | -33% |
| Mile | $ 1.25 | 1.2 | -4% |
| Safety | $ 1.00 | 1 | 0% |
| Min Fare | $ 5.00 | 5 | 0% |
| Cancel | $ 5.00 | 5 | 0% |
Price Decrease on July 10th:
Cedar Rapids
A decrease of 24%
| -24% | |||
| 7/8/2015 | 7/10/2015 | July Decrease | |
| Base Fare | $ 1.75 | $ 1.35 | -23% |
| Minute | $ 0.20 | $ 0.18 | -10% |
| Mile | $ 2.00 | $ 1.20 | -40% |
| Safety | $ 1.00 | $ 1.00 | 0% |
| Min Fare | $ 5.00 | $ 5.00 | 0% |
| Cancel | $ 5.00 | $ 5.00 | 0% |
Des Moines
A decrease of 26%
| -26% | |||
| 7/8/2015 | 7/10/2015 | July Decrease | |
| Base Fare | $ 1.75 | $ 1.20 | -31% |
| Minute | $ 0.20 | $ 0.18 | -10% |
| Mile | $ 1.60 | $ 1.00 | -38% |
| Safety | $ 1.00 | $ 1.00 | 0% |
| Min Fare | $ 4.00 | $ 4.00 | 0% |
| Cancel | $ 5.00 | $ 5.00 | 0% |
Kalamazoo
A decrease of 34% along with a decrease in the minimum fare down to $4!
| -34% | |||
| 7/8/2015 | 7/10/2015 | July Decrease | |
| Base Fare | $ 2.80 | $ 1.30 | -54% |
| Minute | $ 0.20 | $ 0.18 | -10% |
| Mile | $ 1.60 | $ 1.00 | -38% |
| Safety | $ 1.00 | $ 1.00 | 0% |
| Min Fare | $ 6.00 | $ 4.00 | -33% |
| Cancel | $ 5.00 | $ 5.00 | 0% |
Lansing
A decrease of 20%
| -20% | |||
| 7/8/2015 | 7/10/2015 | July Decrease | |
| Base Fare | $ 2.00 | $ 1.30 | -35% |
| Minute | $ 0.18 | $ 0.18 | 0% |
| Mile | $ 1.60 | $ 1.20 | -25% |
| Safety | $ 1.00 | $ 1.00 | 0% |
| Min Fare | $ 5.00 | $ 4.00 | -20% |
| Cancel | $ 5.00 | $ 5.00 | 0% |
Price Decrease on July 13th:
Atlanta
A decrease of 11% and reportedly only for the month of July (should be back up to the “normal” price in August)
| -11% | |||
| 7/10/2015 | 7/13/2015 | July Decrease | |
| Base Fare | $ 1.30 | 1.15 | -12% |
| Minute | $ 0.16 | 0.16 | 0% |
| Mile | $ 1.00 | 0.78 | -22% |
| Safety | $ 1.00 | 1 | 0% |
| Min Fare | $ 6.00 | 5 | -17% |
| Cancel | $ 5.00 | 6 | 20% |
Price Decrease on July 17th
Richmond
A decrease of 11%
| -11% | -20% | ||||
| 1/6/2015 | 7/13/2015 | 7/17/2015 | July Decrease | ||
| Base Fare | $ 1.50 | $ 1.25 | $ 1.25 | 0% | -17% |
| Minute | $ 0.20 | $ 0.20 | $ 0.18 | -10% | -10% |
| Mile | $ 1.60 | $ 1.35 | $ 1.05 | -22% | -34% |
| Safety | $ 1.00 | $ 1.00 | $ 1.00 | 0% | 0% |
| Min Fare | $ 5.00 | $ 5.00 | $ 5.00 | 0% | 0% |
| Cancel | $ 5.00 | $ 5.00 | $ 5.00 | 0% | 0% |
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