Inside Uber Worldwide Ice Cream Promotion

Inside Uber Worldwide Ice Cream Promotion

Here is how the promotion worked for drivers in Boston (amounts and bonus may vary by city):

• Drivers are guaranteed $20/hr ($16/hr after commission) during the hours of the promotion if the sign up for it.
• I have heard of UberX and Uber Black drivers being eligible for this special event. Ice cream trucks also took part in the promotion.
• During the promotion, all they can do is sell ice cream. They cannot accept passenger requests. I would think their phone is specifically enabled to take part in the ice cream promotion.
• Cars are specially outfitted with some light blue flags and stickers on the cars. The drivers are also wearing special shirts as well. Jamison over at Points Summary took a few pictures:
  • https://twitter.com/jamucsb/status/490253347924873216/photo/1
• Before the promotion, certain drivers were sent an email about a certain promotion that day. They would not say what it was but you had to sign an NDA at the office.
• An hour before the promotion starts, they would meet up at a discount store (BJs, Costco, etc) to pick up their coolers and ice cream with some ice.
• See below this post for the cost of the ice cream for the customer
• For the driver, they were compensated only 20% of the sales. In Boston, you can buy only in $25 increments. Either way its $25, whether you buy 1 or up to 5 so it was prudent you bought 5. I have heard of some people buying more than just 5 (say 10 or 15). So at the end, it was $5 per delivery, unless the buy more than just one set of ice creams.
• After the promotion, driver can keep the cooler.

I spoke with a few other drivers, both UberX and Uber Black, and some had a good day but some didn’t sell many ice creams at all. At least drivers had a guarantee of $20/hr.

Uber ran this promotion in 2013 as well: http://blog.uber.com/2012/07/11/omgubericecream/

• It was only in Boston, Chicago, New York, San Francisco, Seattle, Toronto, and Washington DC
• The #omgubericecream promotion was done with actual ice cream trucks.
• Each package of ice cream was only $12 for 5 pieces.
• Each customer would get some Uber swag, depending on the city.

Below you’ll find a copy of the blog post from Uber about the worldwide promotion, including the cost in each city and if the city had a special type of ice cream:

No matter where you are in the world, nothing captures the sweetness of a sunny afternoon better than ice cream. Friday, July 18th, we’re serving up cold treats on demand in 144 cities, in 38 countries, on 6 continents.

---

The Inside Scoop

• Ice Cream will be available on Friday, July 18th.
• To request, choose the Ice Cream option in the app. If a vehicle is available, you’ll be enjoying your desserts in minutes.
• No cash needed—your order will be billed to your Uber account.

Demand will be very high and availability limited.

Be a part of the #UberIceCream community worldwide—share your refreshing experience on Twitter and Instagram!

Love,
The Uber Team

City	Availability	What You Get
Abu Dhabi	7 PM – 12 AM	100 AED for 5 // Uber is delivering an assortment of handcrafted 100% natural gelato on a stick!
Adelaide	11 AM – 5 PM	$20 for 1 // Salted caramel, chocolate brownie, and bounty 500mL tubs.
Albuquerque	11 AM – 5 PM	$25 for 5 // Ice cream!
Amarillo	11 AM – 5 PM	$16 for 4 // Ice cream!
Ann Arbor	11 AM – 5 PM	$20 for 5 // Serving local treats from Hello! Ice Cream and Washtenaw Dairy.
Annapolis	11 AM – 5 PM	$25 for 5 // Serving a variety of treats.
Atlanta	11 AM – 5 PM	$25 for 5 // Serving an assortment of yummy local treats.
Auckland	2 PM – 9 PM	$20 for 2 // The world’s best gelato, Giapo, serving Samoan Caramel & Kiss Kiss!
Austin	11 AM – 5 PM	$20 for 5 // Serving a variety of treats.
Bakersfield	11 AM – 5 PM	$25 for 5 // Ice cream!
Baltimore	11 AM – 5 PM	$25 for 5 // Serving a variety of treats.
Bangalore	11 AM – 5 PM	₹700 for 2 // Haagen-Dazs Belgian Chocolate and Strawberry sundaes.
Bangkok	10 AM – 6 PM	฿360 for 4 // Assortment of flavors from Stickhouse Italian Handcrafted Gelato.
Barcelona	1 PM – 7 PM	€10 por 2 // Delivering Farggi Ice Cream with GoCar & La Vainilla Ice Cream Truck.
Baton Rouge	12 PM – 6 PM	$20 for 5 // Delicious ice cream treats.
Beijing	11 AM – 5 PM	¥168 for 5 // Get Godiva with Uber, share love!
Beirut	2 PM – 6 PM	$20 for 5 // Delivering a delicious variety of Haagen Dazs treats!
Berlin	12 PM – 6 PM	€15 für 4 // Wonderpots Frozen Yogurt.
Bogotá	11 AM – 5 PM	$25.000 COP por 5 // Paletas de Gelato y Sorbet de Dolci.
Boston	11 AM – 5 PM	$25 for 5 // Delivering a ton of wicked awesome ice cream!
Brisbane	11 AM – 5 PM	$20 for 1 // Delivering Messina, voted Australia’s best gelato!
Brussels	2 PM – 9 PM	€25 for 6 // Serving an assortment of your favorite Capoue ice cream.
Calgary	11 AM – 4 PM	$25 for 5 // Serving the classic ice cream treats you love!
Cali	1 PM – 7 PM	$20.000 COP por 5 // 5 Deliciosas paletas Gourmet de Yogurt, Crema y Agua.
Cape Town	Saturday, July 19, 11 AM – 4 PM	R120 for 4 // 4 deliciously different flavours with 4 deliciously different toppings.
Charleston	11 AM – 5 PM	$20 for 5 // Assortment of classic treats.
Charlotte	11 AM – 5 PM	$25 for 5 // Variety of treats including Sticks & Cones, Mr. Cones and other assortments.
Chennai	11 AM – 5 PM	₹700 for 2 // Haagen-Dazs Belgian Chocolate and Strawberry sundaes.
Chicago	11 AM – 5 PM	$5 a piece // A ton of your childhood favorites – from bars to pops.
Cincinnati	11 AM – 5 PM	$20 for 5 // Serving a variety of treats.
Ciudad de Mexico	12 PM – 8 PM	$150MXN por 4 // Variedad de helados artesanales de deliciosos sabores.
Cleveland	11 AM – 5 PM	$20 for 5 // Serving a variety of treats.
Colorado Springs	10 AM – 2 PM	$20 for 5 // Serving the classic ice cream treats you love!
Columbia	11 AM – 5 PM	$15 for 5 // Serving a variety classic treats.
Columbus	11 AM – 5 PM	$20 for 5 // Serving a variety of treats.
Connecticut	11 AM – 5 PM	$30 for 6 // A variety of local ice cream truck treats.
Dallas-Fort Worth	11 AM – 5 PM	$25 for 5 // Serving a variety of local treats.
Denver	10 AM – 4 PM	$20 for 5 // Serving the classic ice cream treats you love!
Detroit	11 AM – 5 PM	$20 for 5 // Serving local treats from Eskimo Jacks and Treat Dreams!
Doha	7 PM – 1 AM	50 QAR for 4 // Serving homemade delicious natural Capricci gelato.
Dubai	7 PM – 12 AM	AED100 for 5 // Uber is delivering an assortment of handcrafted 100% natural gelato on a stick.
Dublin	12 PM – 6 PM	€20 for 5 // Serving a variety of treats.
Durban	Saturday, July 19, 11 AM – 5 PM	R165 for 4 // Filo Frozen Yoghurt.
El Paso	11 AM – 5 PM	$16 for 4 // Ice cream!
Eugene	11 AM – 5 PM	FREE for 5 // Serving a variety of icy treats.
Fayetteville	11 AM – 5 PM	$20 for 5 // Assortment of classic treats.
Frankfurt	12 PM – 6 PM	€15 für 5 // In Kooperation mit Eis Christina.
Fresno	11 AM – 5 PM	$25 for 5 // Serving a variety of icy treats.
Greenville	11 AM – 5 PM	$15 for 5 // Assortment of classic treats.
Guadalajara	11 AM – 6 PM	200 MXN por 40 // Variedad de sabores locales.
Guangzhou	11 AM – 6 PM	¥168 for 4 // Assorted flavors of Haagen-Dazs ice cream.
Hamburg	12 PM – 6 PM	$15 for 4 // 4 Leckere Magnums.
Hampton Roads	11 AM – 5 PM	$20 for 5 // Serving a variety of local treats.
Hong Kong	11 AM – 5 PM	HK$150 for 5 // Variety of unique flavours from XTC Gelato.
Honolulu	11 AM – 5 PM	$25 for 5 // Serving a variety of local treats.
Houston	11 AM – 5 PM	$25 for 5 // Serving a variety of treats.
Hyderabad	2 PM – 8 PM	₹450 for 2 // Cookies & Cream and Strawberry ice cream from Haagen Dazs.
Indianapolis	11 AM – 5 PM	$25 for 5 // Assortment of classic treats.
Inland Empire	11 AM – 5 PM	$25 for 5 // Ice cream!
Jacksonville	11 AM – 5 PM	$20 for 5 // Assortment of local treats from 3 Moms Ice Cream.
Jeddah	7 PM – 1 AM	SAR50 for 8 // Assortment of treats.
Johannesburg	Saturday, July 19, 11 AM – 5 PM	R165 for 4 // Filo Frozen Yoghurt.
Kansas City	11 AM – 5 PM	$20 for 5 // Ice cream!
Kuala Lumpur	11 AM – 11 PM	RM39 for 4 // Assortment of flavours brought to you by The Last Polka.
Lille	1 PM – 7 PM	€35 pour 5 // Assortiment de glaces Ben & Jerry’s.
Lima	12 PM – 4 PM	S/.27 por 4 // Haagen Dazs ice cream.
Lisboa	1 PM – 7 PM	€20 por 5 // 4 deliciosos sabores de Gelado Santini.
London	11 AM – 7 PM	£20 for 5 // Ice cream!
Los Angeles	11 AM – 5 PM	$25 for 5 // Assortment of treats including All American Softy and B Sweet.
Louisville	11 AM – 5 PM	$20 for 5 // Serving a variety of treats.
Lubbock	11 AM – 5 PM	$16 for 4 // Ice cream!
Lyon	1 PM – 7 PM	€35 pour 5 // Assortiment de glaces La Fabrique Givrée.
Madison	11 AM – 5 PM	$25 for 5 // Assortment of treats!
Manchester	11 AM – 5 PM	£20 for 5 // Traditional Mr. Whippy cones with a choice of sauces.
Manila	11 AM – 6 PM	PHP99 for 3 // Serving delicious treats from Magnum. In light of recent events, all proceeds will be donated to the victims of Typhoon Glenda.
Melbourne	11 AM – 5 PM	$20 ( + $15 for each additional piece) for 1 // 500gram tub of Gelato Messina (voted best gelato in Australia!).
Memphis	11 AM – 5 PM	$20 for 5 // Ice cream and novelties.
Miami	11 AM – 5 PM	$25 for 5 // Assortment of classic treats.
Milano	11 AM – 6 PM	€15 per 5 // Consegniamo gelati artigianali Steccolecco.
Milwaukee	11 AM – 5 PM	$25 for 5 // Assortment of treats!
Minneapolis	11 AM – 5 PM	$20 for 5 // Serving up a variety of your favorite frosty treats!
Modesto	11 AM – 5 PM	$25 for 5 // Serving a variety of icy treats.
Montreal	11 AM – 6 PM	$25 pour 5 // Treats from the Montreal famous ice cream artisan Le Bilboquet.
Moscow	10 AM – 6 PM	500РУБ зa 5 // Набор из пяти разных вкусов мороженого и сорбета от Mövenpick.
Mumbai	11 AM – 5 PM	₹700 for 2 // Haagen-Dazs Belgian Chocolate and Strawberry sundaes.
Munchen	11 AM – 5 PM	€15 für 4 // Ice cream!
Myrtle Beach	11 AM – 5 PM	$15 for 5 // Serving a variety of Haagen-Dazs and local treats
Nashville	11 AM – 5 PM	$25 for 5 // Ice cream!
New Delhi	11 AM – 5 PM	₹700 for 2 // Haagen-Dazs Belgian Chocolate and Strawberry sundaes.
New Jersey	11 AM – 5 PM	$30 for 6 // A variety of local ice cream truck treats.
New Orleans	12 PM – 6 PM	$20 for 5 // Delicious ice cream treats.
New York City	11 AM – 5 PM	$30 for 6 // A variety of local ice cream truck treats.
Oklahoma City	11 AM – 5 PM	$25 for 5 // Serving a variety of delicious ice cream treats!
Omaha	11 AM – 5 PM	$20 for 5 // Serving up some of your favorite frosty treats!
Orange County	11 AM – 5 PM	$25 for 5 // Ice cream!
Orlando	11 AM – 5 PM	$20 for 5 // Assortment of classic treats.
Palm Springs	11 AM – 5 PM	$25 for 5 // Ice cream!
Panama City	11 AM – 3 PM	$20 por 5 // Serving a variety of delicious treats.
Paris	1 PM – 7 PM	€35 pour 5 // Assortiment de glaces Ben & Jerry’s.
Perth	12 PM – 6 PM	$20 for 1 // Serving Sydney’s Famous Gelato Messina Ice Cream in Perth!
Philadelphia	11 AM – 5 PM	$25 for 5 // Serving up the ice cream classics with some special surprises!
Phoenix	11 AM – 5 PM	$30 for 5 // Ice cream!
Piedmont Triad	11 AM – 5 PM	$20 for 5 // An awesome assortment of treats.
Pittsburgh	11 AM – 5 PM	$25 for 5 // Hitting streets in sedans and Green Gears pedi cabs to bring you icy treats!
Portland	11 AM – 5 PM	FREE for 5 // Ice cream!
Providence	11 AM – 5 PM	$25 for 5 // Assortment of treats including ice cream sandwiches and drumsticks!
Pune	11 AM – 5 PM	₹450 for 2 // Serving Cookies & Cream and Strawberry ice cream from Haagen Dazs.
Raleigh-Durham	11 AM – 6 PM	$20 for 5 // Serving a wide assortment of ice cream treats.
Rio de Janeiro	11 AM – 5 PM	R$50 por 5 // Gelato Diletto.
Riyadh	7 PM – 1 AM	SAR50 for 8 // Assortment of Treats!
Roma	11 AM – 6 PM	€15 per 5 // Consegniamo gelati artigianali Steccolecco.
Sacramento	11 AM – 5 PM	$25 for 5 // Serving a variety of icy treats.
Salem	10 AM – 5 PM	FREE for 5 // Serving a variety of icy treats.
Salt Lake City	11 AM – 5 PM	$25 for 5 // Ice cream!
San Antonio	11 AM – 5 PM	$25 for 5 // Serving a variety of local treats.
San Diego	11 AM – 5 PM	$25 for 5 // Ice cream!
San Francisco	11 AM – 5 PM	$25 for 5 // Serving a variety of icy treats.
San Luis Obispo	11 AM – 5 PM	$25 for 5 // Ice cream!
Santa Barbara	11 AM – 5 PM	$25 for 5 // Ice cream!
Santiago	11 AM – 4 PM	$10.000 CLP por 6 // Ice cream!
Seattle	11 AM – 5 PM	$25 for 5 // Ice cream!
Seoul	1 PM – 6 PM	KRW 30000 for 4 // Assortment of Bardot handmade ice cream bars.
Shanghai	11 AM – 5 PM	¥168 for 5 // GODIVA 巧克力冰淇淋
Shenzhen	11 AM – 6 PM	¥168 for 4 // Assorted flavors of Haagen-Dazs ice cream.
Singapore	11 AM – 5 PM	18 for 5 // An assortment of unique flavours from Island Creamery.
Spokane	11 AM – 5 PM	$25 for 5 // Ice cream!
St. Louis	11 AM – 5 PM	FREE for 5 // Serving up a variety of your favorite frosty treats!
Stockholm	11 AM – 5 PM	200 kr för 5 // För 200 kr levereras glassen direkt till dig, med 5 blandade lyxglassar från Hansen’s och sommarprylar från Uber.
Sydney	11 AM – 5 PM	$20 for 1 // Salted caramel, chocolate brownie, and bounty 500mL tubs.
Tacoma	11 AM – 5 PM	$25 for 5 // Ice cream!
Taipei	11 AM – 5 PM	NT$499 for 4 // Serving Bubbles hand-made ice cream 提供Bubbles天然手工冰淇淋
Tampa	11 AM – 5 PM	20 for 5 // Mix of artisan ice cream and classic soft-serve.
Tokyo	11 AM – 6 PM	¥2000 for 3 // Special Gelato on demand (package of 3 gelatos out of 10 different flavors).
Toronto	11 AM – 5 PM	$25 for 5 // An assortment of treats with a special surprise from Magnum.
Tucson	11 AM – 5 PM	$25 for 5 // Ice cream!
Tulsa	11 AM – 5 PM	$25 for 5 // Serving a variety of delicious ice cream treats!
Vancouver	11 AM – 4 PM	$25 for 5 // Serving the classic ice cream treats you love!
Vancouver, WA	11 AM – 5 PM	FREE for 5 // Ice cream!
Ventura	11 AM – 5 PM	$25 for 5 // Ice cream!
Washington, DC	11 AM – 5 PM	$5 a piece // Serving the classic ice cream treats you love!
Wien	11 AM – 5 PM	€12 für 4 // Wir servieren NENI am Tisch Eis!
Wilmington	11 AM – 5 PM	$20 for 5 // Serving a variety of local treats.
Zurich	12 PM – 6 PM	16 FR für 4 // Wir bringen Vanille Glace, Schoggi Glace und Limonen Sorbet von 10′ DIECI direkt zu dir!

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